Episodes
Tuesday Sep 24, 2019
Episode 14: Staging to Sell with Aaron Weiner and Karen Kelley
Tuesday Sep 24, 2019
Tuesday Sep 24, 2019
In Episode 14 of Intelligent Equity, host Ryan Kiefer talks with Aaron Weiner and Karen Kelley of Comey & Shepherd Realtors. They discuss the importance of staging a home to sell by de-cluttering, organizing, and taking professional pictures that will portray the property in the best light online.
Episode Highlights:
- Aaron was licensed in 2000 and has seen all cycles of real estate. He wanted a flexible job and liked helping people.
- Karen staged her own home to sell in 2009 and began staging for her agent.
- When you’re selling your house, your home becomes a product.
- When you sell your house it should be 30% stuff and 70% air.
- The biggest stumbling block in staging is getting people to buy into de-cluttering.
- Balance hard surfaces and soft surfaces.
- Balance color.
- Show 60% architecture, 30% furniture, 10% accessories.
- Bring green into every room.
- Add a pop of color and some features.
- Photography is extremely important.
- People look at homes online long before they make an appointment for a showing.
- They use professional photographers.
- They also take their own pictures with wide-angle lenses before bringing in the photographer to get a sense of things they might be missing.
- They have three storage units full of staging furniture they can provide to clients.
- Ryan Kiefer describes how staging helped him to sell his home three years ago.
- Buyers have a hard time envisioning themselves in homes that aren’t move-in ready.
- A house that shows well has an emotional advantage.
- More inventory is coming and the market will balance.
3 Key Points:
- When selling your home, it becomes a product.
- The biggest stumbling block to get sellers to buy into is de-cluttering.
- Using professional photographers is incredibly important in this online world.
Resources Mentioned:
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